Fresh flowers,
designed by hand in Williamsburg
For over five decades and two generations, our family has been designing custom arrangements at 501 Broadway — and hand-delivering them across New York, same day.
Same-day delivery throughout New York
Hand-designed for every occasion
No pre-assembled kits, no franchise formulas — a real Brooklyn florist designs your arrangement and hand-delivers it.
Custom Arrangements
Fresh, seasonal flowers designed to order — bouquets, vases and gift baskets built around what's beautiful right now.
Weddings & Engagements
Bridal bouquets, ceremony pieces and reception florals — weddings in all price ranges, planned with you from the first call.
Events & Corporate
Showroom décor, corporate events and gifting, and weekly flower accounts that keep your space looking its best.
Sympathy & Funerals
Thoughtful tributes and funeral arrangements, handled with care and delivered on time — when it matters most.
Plants & Tropicals
A full plant shop alongside the flowers — tropical plants and greenery for homes, offices and gifts.
Seasonal & Holidays
Seasonal arrangements for every holiday on the calendar — order ahead, or call for extended holiday hours.
Two generations on Broadway
Nelly's opened its doors in 1971 and has stayed proudly independent ever since — a family-owned shop in the heart of South Williamsburg, never part of a big franchise chain.
That independence is the whole point: we source fresh flowers from around the world, design every arrangement by hand in the shop, and deliver it ourselves. You get better flowers, honest prices, and a florist who actually knows your name.
Stop by and meet the family — and Charlie, the shop cat.
Find us on Broadway
Under the elevated tracks in South Williamsburg — or skip the trip and we'll bring the flowers to you.
The Shop
501 Broadway
Brooklyn, NY 11211 — South Williamsburg
Phone: (718) 963-4062
Email: nelly@nellysflowershop.com
Hours
Extended hours during holiday seasons — call ahead to confirm. Same-day delivery available throughout New York.
Flowers there today
Call the shop and a hand-designed arrangement can be at their door the same day — anywhere in New York.